The Power of Influencer Marketing

Unless you’ve been living under a rock for the past few years, I’m sure you’re heard of the famously failed Fyre Festival debacle of 2016. 
Let’s catch you up if you haven’t. Ja Rule (remember him? “What’s my muthaf****n’ name… R.U.L.E!”) and now-convicted entrepreneur Billy McFarland buddied up to create what was supposed to be the luxury party extravaganza known as FYRE, held in the Great Exuma territory of the Bahamas.

McFarland used the power of influencer marketing to lure an audience of privileged millennials and Xennials to party it up on what they thought would be a deserted island coupled with a “glamping” experience.
Their reality? Canvas tents with tiny floor mattresses and literal cheese and tomato sandwiches. Untoasted.

The Fyre festival resulted in lawsuits, two documentaries, and embarrassment above all, but what nobody can deny is that the power of influencer marketing was prevalent in the whole thing.
How do we mean? The fact that the festival was able to even achieve notoriety was solely due to the use of influencers marketing the whole thing.

Big names with hot bods like Kendall Jenner, Bella Hadid and Hailey Baldwin actively shared the event on their respective pages, posted for photos and branded themselves as supporters of the event, giving the intrigue to the public and thus luring them to buy in on the festival. This is what influencers do – they influence the decision you’re going to make, which is why it’s always a clever idea to use them in your marketing campaigns.

It’s an age old tradition to get somebody attractive to advertise a brand as an idea or lifestyle, but the power in it now is that anybody can be famous, right? So long as you’re beautiful and confident, you also have a shot at fame and followers, and connections and networking has so much to do with that.

Is that why people trust influencers so much? Do they, in return, want to be influencers also? It has been branded as one of the most sought-after careers of the decade thus far, because really, who wouldn’t want to get free stuff all the time and ensure that a crappy picture of themselves will never be published. But more so that that, influencers are changing the market. If you choose the right influencer to represent your brand, then it is GUARANTEED you will see results. In fact, these days, there are interesting statistics that highlight the growing importance of influencer marketing in the industry.

The ones that get us, as Influencer talent managers all giddy, however? 

70% of Teens Trust Influencers More than Traditional Celebrities

49% of Consumers Depend on Influencer Recommendations 

I must say, this one is a little true, based on personal experience. Influencers are just more real than celebrities. They haven’t been tainted like celebs have been.

The Influencer Marketing Industry is Expected to Hit $10bn by 2020

And the (albeit, temporary) success of the FYRE festival is proof in the pudding.

Influencers are simply the way to go, nowadays. Real people who have a strong message to deliver, who are self made and more approachable than celebrities? Yes. Because they just have more credibility to them to enjoy what the average Joe/Jo/Josephine enjoys every day. They aren’t as glamorous as celebrities, but have just enough glamour that their lifestyles are in reach.

So, invest in an influencer, but make sure you choose the right one for your brand. Let it be known though, that as proven, influencer marketing is 100% effective and guaranteed to boost your sales. Just remember that your influencers will definitely get you noticed, but the logistics are up to you on how to maintain (and justify) the notoriety. 

For more insight on influencer marketing, or if you’re interested in finding an influencer to market your brand, click here to our website to book a free consultation.