CHECKING OUT ON INSTAGRAM

Unwrapping Instagram’s new checkout feature and the exciting future of eCommerce.

We’re extremely excited about Instagram’s new Checkout feature! Why? because we all know that we’ve been tempted at one point or another to shop on Instagram. Picture it: you’re scrolling around while you’re on your break or just thumbing through your social media platforms, and you spot something you think you’d like. What happens next?

You swipe up, then go through a million actions to get to the cart – risky,  because you will likely end up changing your mind.

Or…

You have to manually enter in the URL, get to the brand’s website, find that the item you saw advertised isn’t actually available and/or they don’t have the size or color you wanted.

Either way, nobody wins in this situation – because a sale isn’t made.

Users tend to benefit more from Instagram as a mobile app rather than on desktop. However, people tend to do most of their shopping on Web, due to aesthetic and user-friendly preferences that desktop delivers over a mobile device.

At the same time, a great contributing factor to the success of Instagram’s new feature are the statistics which we have learned confirm the high volume of engagement on the app.

As illustrated above, shoppers put a lot of weight on researching the brand’s social media channels before purchasing, acting as a testimonial to whether or not they’d like to invest in the brand or its offered products. So, they’ll always check out Instagram page initially before purchase.

This is also evident as statistics from bigcommerce.com reflect, as it has been stated that after Instagram had launched shoppable posts in 2017 (prior to checkout), traffic was increased by 1,416%.

Add this success to the new checkout feature, users will have a more streamlined experience. No more BS. Do I love this product? Yes. Do I want it? Yes. Do they have my size? Add to cart. Pay. Done. Instagram implementing this feature

What’s interesting to us, however, is this question we’re all asking ourselves during this time: What’s next? Is this going to become the norm? And most importantly, what is this going to do to the future of eCommerce?

Let us know what you think, because we’re super excited to see what the results will be with this new way of shopping online. But we’re telling you from now, it’s going to work out.

NINA KAYY X MEDIA BURN

We are pleased to share that as of January 14, 2019, adult entertainment superstar and model Nina Kayy joined the Media Burn family as a body-positive influencer.

The Serbian-Canadian beauty who calls Vancouver her hometown is passionate about fitness, wellness and self care, pushing these values to empower her followers.

“It’s easy for women to feel judged for everything they do and for the way they look. Women should be free to make their own decisions when it comes to their appearance and everyday lives, and in doing whatever makes them happy. I believe that your body is your choice and I live by that” she says of her empowering message conveyed to her followers.
Media Burn is a Montreal-based digital marketing and talent influencer management company founded in 2018. The boutique agency is selective about who they choose to work with and represent, so representing a positive and empowering woman like Nina Kayy is on par with the company’s ethos.

In turn, Nina Kayy looks forward to a partnership with Media Burn thanks to boutique agency’s all-inclusive, handheld services, and her manager Jennifer Atieh overseeing her social media handles, affiliate marketing programs, and online bookings.

As Nina Kayy and Media Burn continue to grow together, the partners aim to build a Nina Kayy empire in the near future, complete with a branded eComm store for her growing loyal fanbase to enjoy.
I’m thrilled to be exclusively represented by Media Burn. This is a company I know will represent my brand and values the same way I would. Look out 2019!”

Digital M(heart)keting

I can already tell you that as soon as she reads this, the first thing that’ll come out of my FROSS ([adj]: Friend Boss) Tracy’s mouth is “stop trying to make “M(heart)keting happen! It’s never going to happen!” a la Regina George from Mean Girls. But, I’m going to continue to contest that statement because since I traded in a career in print media for being a soldier at Media Burn, I’ve been learning a lot about the industry that contradicts any claims that marketing and mindfulness don’t mix.

Coming from an editorial background, I’ve personally worked with lots of different clients boasting different industries. Editorial advertising is tricky, because it’s kind of like a broken dream. Your staff is made up of writers coming in thinking that they’re actually allowed to express their opinions, but because freedom of speech isn’t always FREE (and we need to eat), you end up singing praises about clients you hate. Joining an agency, is on the other hand, the liberating opposite because you’re putting in all of your effort to represent someone else’s brand and know what you’re getting yourself into from the get go. No false promises here, especially if your agency knows what they’re doing – you know what you’re getting yourself into from the moment you join the team.

And that being said, joining this specific team has been nothing short of joyful. Perhaps its boutique agency puts a lot of heart into a world that I always used to feel would be ugly, for lack of a better term.

How does Media Burn’s heart differentiate from the rest? Traditional marketers are ruthless – they’ll do anything to screw a dollar out of you. But working here, I’ve noticed that as a young company, we’re pretty wholesome in how we practice.

Money
Take budget, for example. I’ve come to learn that most agencies out there won’t be mindful about using their client’s budget wisely. Despite the semantics of our company’s name, we don’t and never will, “burn” your budget. We can show you a ROI with every dollar spent, and you’ll ALWAYS know where your money is going.

Dedication
We put our hearts and souls into what we do around here. I remember working on an account overtime during Thanksgiving dinner, sneaking to and away from the dinner party to rectify an emergency while the rest of the team were logged on with me at their respective homes. We pour in a lot of effort to keep our clients happy by actively trying to problem solve and plan in a timely manner.

Exclusivity
Another way Media Burn proved me wrong about the marketing industry is choice. I used to think that all marketing agencies were vultures that would prey on any single client they could get their hands on, not unlike a feeding frenzy. But, as it turns out, quality agencies really consider who they’re taking on as clients, and while image is definitely a vital contributing factor the process (as FROSS says: “we don’t just take anyone, guys!”).

We have to take into account that companies we’re on-boarding are ethical, and that they’re also going to benefit from our services. We really don’t want to waste anyone’s time or money if they don’t have the margins for proper advertising on social media like Facebook and IG ads.

So, with all that being said, we continue to work our fingers off to give our global range of clientele great representation. But we follow the simple and effective ethos above to make it all human, while picking our clients wisely to deliver results in a way that is transparent, trackable, and responsible.