CHECKING OUT ON INSTAGRAM

Unwrapping Instagram’s new checkout feature and the exciting future of eCommerce.

We’re extremely excited about Instagram’s new Checkout feature! Why? because we all know that we’ve been tempted at one point or another to shop on Instagram. Picture it: you’re scrolling around while you’re on your break or just thumbing through your social media platforms, and you spot something you think you’d like. What happens next?

You swipe up, then go through a million actions to get to the cart – risky,  because you will likely end up changing your mind.

Or…

You have to manually enter in the URL, get to the brand’s website, find that the item you saw advertised isn’t actually available and/or they don’t have the size or color you wanted.

Either way, nobody wins in this situation – because a sale isn’t made.

Users tend to benefit more from Instagram as a mobile app rather than on desktop. However, people tend to do most of their shopping on Web, due to aesthetic and user-friendly preferences that desktop delivers over a mobile device.

At the same time, a great contributing factor to the success of Instagram’s new feature are the statistics which we have learned confirm the high volume of engagement on the app.

As illustrated above, shoppers put a lot of weight on researching the brand’s social media channels before purchasing, acting as a testimonial to whether or not they’d like to invest in the brand or its offered products. So, they’ll always check out Instagram page initially before purchase.

This is also evident as statistics from bigcommerce.com reflect, as it has been stated that after Instagram had launched shoppable posts in 2017 (prior to checkout), traffic was increased by 1,416%.

Add this success to the new checkout feature, users will have a more streamlined experience. No more BS. Do I love this product? Yes. Do I want it? Yes. Do they have my size? Add to cart. Pay. Done. Instagram implementing this feature

What’s interesting to us, however, is this question we’re all asking ourselves during this time: What’s next? Is this going to become the norm? And most importantly, what is this going to do to the future of eCommerce?

Let us know what you think, because we’re super excited to see what the results will be with this new way of shopping online. But we’re telling you from now, it’s going to work out.

NINA KAYY X MEDIA BURN

We are pleased to share that as of January 14, 2019, adult entertainment superstar and model Nina Kayy joined the Media Burn family as a body-positive influencer.

The Serbian-Canadian beauty who calls Vancouver her hometown is passionate about fitness, wellness and self care, pushing these values to empower her followers.

“It’s easy for women to feel judged for everything they do and for the way they look. Women should be free to make their own decisions when it comes to their appearance and everyday lives, and in doing whatever makes them happy. I believe that your body is your choice and I live by that” she says of her empowering message conveyed to her followers.
Media Burn is a Montreal-based digital marketing and talent influencer management company founded in 2018. The boutique agency is selective about who they choose to work with and represent, so representing a positive and empowering woman like Nina Kayy is on par with the company’s ethos.

In turn, Nina Kayy looks forward to a partnership with Media Burn thanks to boutique agency’s all-inclusive, handheld services, and her manager Jennifer Atieh overseeing her social media handles, affiliate marketing programs, and online bookings.

As Nina Kayy and Media Burn continue to grow together, the partners aim to build a Nina Kayy empire in the near future, complete with a branded eComm store for her growing loyal fanbase to enjoy.
I’m thrilled to be exclusively represented by Media Burn. This is a company I know will represent my brand and values the same way I would. Look out 2019!”