We’re extremely excited about Instagram’s new Checkout feature! Why? because we all know that we’ve been tempted at one point or another to shop on Instagram. Picture it: you’re scrolling around while you’re on your break or just thumbing through your social media platforms, and you spot something you think you’d like. What happens next?
You swipe up, then go through a million actions to get to the cart – risky, because you will likely end up changing your mind.
You have to manually enter in the URL, get to the brand’s website, find that the item you saw advertised isn’t actually available and/or they don’t have the size or color you wanted.
Either way, nobody wins in this situation – because a sale isn’t made.
Users tend to benefit more from Instagram as a mobile app rather than on desktop. However, people tend to do most of their shopping on Web, due to aesthetic and user-friendly preferences that desktop delivers over a mobile device.
At the same time, a great contributing factor to the success of Instagram’s new feature are the statistics which we have learned confirm the high volume of engagement on the app.
As illustrated above, shoppers put a lot of weight on researching the brand’s social media channels before purchasing, acting as a testimonial to whether or not they’d like to invest in the brand or its offered products. So, they’ll always check out Instagram page initially before purchase.
This is also evident as statistics from bigcommerce.com reflect, as it has been stated that after Instagram had launched shoppable posts in 2017 (prior to checkout), traffic was increased by 1,416%.
Add this success to the new checkout feature, users will have a more streamlined experience. No more BS. Do I love this product? Yes. Do I want it? Yes. Do they have my size? Add to cart. Pay. Done. Instagram implementing this feature
What’s interesting to us, however, is this question we’re all asking ourselves during this time: What’s next? Is this going to become the norm? And most importantly, what is this going to do to the future of eCommerce?
Let us know what you think, because we’re super excited to see what the results will be with this new way of shopping online. But we’re telling you from now, it’s going to work out.