Keep Your “Close Friends” Closer

Instagram always introduces a new feature that pops up out of nowhere like tulips in the spring. Not too (TOO) long ago, they came up with another addition: the “Close friends” list. This list is intended to keep each Instagrammer’s content more exclusive, giving them more room for keeping privacy in what they share. It’s fully customizable so that they can choose who they’re sharing their content with, and when they’re sharing it simultaneously.

But what we want to know is if your business relies heavily on Instagram, how are you using this feature to your advantage? Do you know how to use it to your advantage? Because having a Close Friends list can be parlayed into many different opportunities for businesses and influencers (or your business AS an influencer.)

Promotions and Offers:

What many can do with their Close Friends list is use it as an opportunity to offer their followers a sense of exclusivity that will get them first dibs to new information, inventory and special deals and tips that not everyone has access to.

Polling and feedback

Close Friends can also be used to gather information on how the general public feels about your advertised brand. It could be an easy way to invite customers to take surveys, and all the while make them feel as though their opinion matters since you’re recognizing that they’re on your “Close Friends” list.

The other added advantage of this type of polling is that you can intimately collect data on your consumers, getting a feel for their demographic and who you’re targeting.

Insider management and collaborations

In key with the authenticity trend when it comes to hiring your influencers, the Close Friends List come in handy with brands, influencers and other collaborators keeping in contact.
The group can share key information for them to keep in mind as they’re presenting [the brand/product] in their stories for the public to see.

instagram close friends list
Taken from www.later.com

Just gettng started in the world of influencer marketing? Learn everything you need to know ithour free Instagram Influencer Marketing Strategy Guide!

Taken from www.later.com

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Behind the Scenes

The Close Friends tool can be thought of as a VIP mailing list. By setting this up, you could have freedom to offer your followers, clients, et al exclusive information on projects you’ve been working on. When one of your followers joins your close friends list, they’ll get access to private content, including behind-the-scenes videos, special announcements, and more.  This is perfect if you are an influencer, and would give you a boost with gaining more loyal followers, while solidifying your fan base. It’s also a great way to get your followers to build an emotional connection to your brand.

instagram close friends list
Taken from www.later.com

Sharing Customer-Only Content

If you want to separate the content you share between paying customers and your generic followers, then the Close Friends list is your best tool. This is ideal for consultants, coaches, nutritionists and trainers. use it to share information, tips, or advice with your paying customers.  

For example: sharing daily workouts, video tips, product recommendations, and more would work great with this feature. The rest of your audience will still see your public content, but they won’t be getting the same value of content as your paying customers.

instagram close friends list
Taken from www.later.com

For more ideas, visit this great article we found on the topic! Click here to later.com

Digital M(heart)keting

I can already tell you that as soon as she reads this, the first thing that’ll come out of my FROSS ([adj]: Friend Boss) Tracy’s mouth is “stop trying to make “M(heart)keting happen! It’s never going to happen!” a la Regina George from Mean Girls. But, I’m going to continue to contest that statement because since I traded in a career in print media for being a soldier at Media Burn, I’ve been learning a lot about the industry that contradicts any claims that marketing and mindfulness don’t mix.

Coming from an editorial background, I’ve personally worked with lots of different clients boasting different industries. Editorial advertising is tricky, because it’s kind of like a broken dream. Your staff is made up of writers coming in thinking that they’re actually allowed to express their opinions, but because freedom of speech isn’t always FREE (and we need to eat), you end up singing praises about clients you hate. Joining an agency, is on the other hand, the liberating opposite because you’re putting in all of your effort to represent someone else’s brand and know what you’re getting yourself into from the get go. No false promises here, especially if your agency knows what they’re doing – you know what you’re getting yourself into from the moment you join the team.

And that being said, joining this specific team has been nothing short of joyful. Perhaps its boutique agency puts a lot of heart into a world that I always used to feel would be ugly, for lack of a better term.

How does Media Burn’s heart differentiate from the rest? Traditional marketers are ruthless – they’ll do anything to screw a dollar out of you. But working here, I’ve noticed that as a young company, we’re pretty wholesome in how we practice.

Money
Take budget, for example. I’ve come to learn that most agencies out there won’t be mindful about using their client’s budget wisely. Despite the semantics of our company’s name, we don’t and never will, “burn” your budget. We can show you a ROI with every dollar spent, and you’ll ALWAYS know where your money is going.

Dedication
We put our hearts and souls into what we do around here. I remember working on an account overtime during Thanksgiving dinner, sneaking to and away from the dinner party to rectify an emergency while the rest of the team were logged on with me at their respective homes. We pour in a lot of effort to keep our clients happy by actively trying to problem solve and plan in a timely manner.

Exclusivity
Another way Media Burn proved me wrong about the marketing industry is choice. I used to think that all marketing agencies were vultures that would prey on any single client they could get their hands on, not unlike a feeding frenzy. But, as it turns out, quality agencies really consider who they’re taking on as clients, and while image is definitely a vital contributing factor the process (as FROSS says: “we don’t just take anyone, guys!”).

We have to take into account that companies we’re on-boarding are ethical, and that they’re also going to benefit from our services. We really don’t want to waste anyone’s time or money if they don’t have the margins for proper advertising on social media like Facebook and IG ads.

So, with all that being said, we continue to work our fingers off to give our global range of clientele great representation. But we follow the simple and effective ethos above to make it all human, while picking our clients wisely to deliver results in a way that is transparent, trackable, and responsible.