Instagram always introduces a new feature that pops up out of nowhere like tulips in the spring. Not too (TOO) long ago, they came up with another addition: the “Close friends” list. This list is intended to keep each Instagrammer’s content more exclusive, giving them more room for keeping privacy in what they share. It’s fully customizable so that they can choose who they’re sharing their content with, and when they’re sharing it simultaneously.
But what we want to know is if your business relies heavily on Instagram, how are you using this feature to your advantage? Do you know how to use it to your advantage? Because having a Close Friends list can be parlayed into many different opportunities for businesses and influencers (or your business AS an influencer.)
Promotions and Offers:
What many can do with their Close Friends list is use it as an opportunity to offer their followers a sense of exclusivity that will get them first dibs to new information, inventory and special deals and tips that not everyone has access to.
Polling and feedback
Close Friends can also be used to gather information on how the general public feels about your advertised brand. It could be an easy way to invite customers to take surveys, and all the while make them feel as though their opinion matters since you’re recognizing that they’re on your “Close Friends” list.
The other added advantage of this type of polling is that you can intimately collect data on your consumers, getting a feel for their demographic and who you’re targeting.
Insider management and collaborations
In key with the authenticity trend when it comes to hiring your influencers, the Close Friends List come in handy with brands, influencers and other collaborators keeping in contact.
The group can share key information for them to keep in mind as they’re presenting [the brand/product] in their stories for the public to see.
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Behind the Scenes
The Close Friends tool can be thought of as a VIP mailing list. By setting this up, you could have freedom to offer your followers, clients, et al exclusive information on projects you’ve been working on. When one of your followers joins your close friends list, they’ll get access to private content, including behind-the-scenes videos, special announcements, and more. This is perfect if you are an influencer, and would give you a boost with gaining more loyal followers, while solidifying your fan base. It’s also a great way to get your followers to build an emotional connection to your brand.
Sharing Customer-Only Content
If you want to separate the content you share between paying customers and your generic followers, then the Close Friends list is your best tool. This is ideal for consultants, coaches, nutritionists and trainers. use it to share information, tips, or advice with your paying customers.
For example: sharing daily workouts, video tips, product recommendations, and more would work great with this feature. The rest of your audience will still see your public content, but they won’t be getting the same value of content as your paying customers.
For more ideas, visit this great article we found on the topic! Click here to later.com