Digital M(heart)keting

I can already tell you that as soon as she reads this, the first thing that’ll come out of my FROSS ([adj]: Friend Boss) Tracy’s mouth is “stop trying to make “M(heart)keting happen! It’s never going to happen!” a la Regina George from Mean Girls. But, I’m going to continue to contest that statement because since I traded in a career in print media for being a soldier at Media Burn, I’ve been learning a lot about the industry that contradicts any claims that marketing and mindfulness don’t mix.

Coming from an editorial background, I’ve personally worked with lots of different clients boasting different industries. Editorial advertising is tricky, because it’s kind of like a broken dream. Your staff is made up of writers coming in thinking that they’re actually allowed to express their opinions, but because freedom of speech isn’t always FREE (and we need to eat), you end up singing praises about clients you hate. Joining an agency, is on the other hand, the liberating opposite because you’re putting in all of your effort to represent someone else’s brand and know what you’re getting yourself into from the get go. No false promises here, especially if your agency knows what they’re doing – you know what you’re getting yourself into from the moment you join the team.

And that being said, joining this specific team has been nothing short of joyful. Perhaps its boutique agency puts a lot of heart into a world that I always used to feel would be ugly, for lack of a better term.

How does Media Burn’s heart differentiate from the rest? Traditional marketers are ruthless – they’ll do anything to screw a dollar out of you. But working here, I’ve noticed that as a young company, we’re pretty wholesome in how we practice.

Money
Take budget, for example. I’ve come to learn that most agencies out there won’t be mindful about using their client’s budget wisely. Despite the semantics of our company’s name, we don’t and never will, “burn” your budget. We can show you a ROI with every dollar spent, and you’ll ALWAYS know where your money is going.

Dedication
We put our hearts and souls into what we do around here. I remember working on an account overtime during Thanksgiving dinner, sneaking to and away from the dinner party to rectify an emergency while the rest of the team were logged on with me at their respective homes. We pour in a lot of effort to keep our clients happy by actively trying to problem solve and plan in a timely manner.

Exclusivity
Another way Media Burn proved me wrong about the marketing industry is choice. I used to think that all marketing agencies were vultures that would prey on any single client they could get their hands on, not unlike a feeding frenzy. But, as it turns out, quality agencies really consider who they’re taking on as clients, and while image is definitely a vital contributing factor the process (as FROSS says: “we don’t just take anyone, guys!”).

We have to take into account that companies we’re on-boarding are ethical, and that they’re also going to benefit from our services. We really don’t want to waste anyone’s time or money if they don’t have the margins for proper advertising on social media like Facebook and IG ads.

So, with all that being said, we continue to work our fingers off to give our global range of clientele great representation. But we follow the simple and effective ethos above to make it all human, while picking our clients wisely to deliver results in a way that is transparent, trackable, and responsible.

Author: Copy Cat

Yasmine Dalloul (AKA: Smee) is Media Burn's Copy Cat copywriter with print editorial, web and eCommerce experience. She has contributed works in big pages like Vogue Arabia, SCOPE Toronto, Buzzfeed and Brownbook Dubai.

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