THE IMPORTANCE OF EMAILING IN MARKETING

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Let’s conduct a little experiment, shall we? Go into your personal inbox right now. How many emails do you have racked up from different brands, services or other lead generation platforms that you’ve willingly signed up for? There are quite a few that you’re still receiving, right? Now ask yourself this question… why haven’t you gotten around to unsubscribing from them yet?

Welcome to the current world of marketing, ladies and gentlemen, where the most valuable way you could sell yourself is by constantly reminding people of your existence. And with emailing being the principal form of that constant reminder, it acts a great way to keep your existing and prospective customers interested.

But what is it about emailing that just works? I have divided this up by theories exploring human behavioral trends that we have witnessed (and acted on) since emailing and other forms of digital marketing became… a thing. 

People are always connected, and think twice before unsubscribing 

According to www.inboundrocket.co, here are some interesting quick facts and stats that we’ve found.

Cost EffectivenessEmailing costs very little, in the grand scheme of things.

“The reason is clear–for ten years in a row, email is the channel generating the highest ROI for marketers. According to research by VentureBeat as well as the Direct Marketing Association(DMA), for every $1 spent, email marketing generates $40 in ROICompared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website. Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win-win situation!”

Personal and Customizable

Don’t forget that email marketing is very easily customizable. Using services like Mailchimp or Klaviyo, you can dedicate specific emails to specific lists of customers who have signed up to receive your newsletters. Just be sure to include their names, because 
“According to research from Campaign Monitor, emails with subject lines that include the recipient’s name are 26% more likely to be opened, and eConsultancy even goes as far as stating that 74% of marketers say targeted personalization increases customer engagement.”

THEY came to YOU for a reason

They did this to themselves. Your followers are only your followers because they’ve chosen to follow YOU. Their willingness to sign up to receive your newsletters is because they showed their initial interest in your brand. This means that they are still very much interested in hearing from you, because they have an interest in your brand.

The science behind the above

Let’s do some simple math: Combine the above two points together and come to the conclusion that at some point, subscribers ARE looking for interesting information, because they will eventually want to buy into it.
Just look at the stats you have pinpointing site visits generating from your newsletters as an originating platform. People always want a deal, so if they’re getting something everyday, it will resonate within them. 
And if the  are also undeniable benefits surpassing human behavior that fall on the more techno/logical spectrum of email marketing. According to www.inboundrocket.co, here are some interesting quick facts and stats that we’ve found.

Cost Effectiveness

“The reason is clear–for ten years in a row, email is the channel generating the highest ROI for marketers. According to research by VentureBeat as well as the Direct Marketing Association(DMA), for every $1 spent, email marketing generates $40 in ROICompared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win-win situation!”

Personal and Customizable

Don’t forget that email marketing is very easily customizable. Using services like Mailchimp or Klaviyo, you can dedicate specific emails to specific lists of customers who have signed up to receive your newsletters. Just be sure to include their names, because 
“According to research from Campaign Monitor, emails with subject lines that include the recipient’s name are 26% more likely to be opened, and eConsultancy even goes as far as stating that 74% of marketers say targeted personalization increases customer engagement.”

Measurable

The thing that’s best about email marketing? Transparency. Any email marketing software gives you access to track who opened your email, which links were clicked, and how many people unsubscribed.This means that you get the full picture of how your email campaigns perform, which allows you to adjust and improve anything you need to in order to succeed further.
The below chart we took from Inbound Rocket (by Constant Contact) gives you a statistic of the effectiveness of email marketing.

And what’s even better is the liberty that many of these softwares give you to split test your emails to see how they perform. 
A/B testing can reveal a great wealth of data about your subscribers. Do they generally respond better to tempting subject lines such as “Free”,“20 percent off”, or“Now on Sale”? Or, are they more open to a softer intro, maybe informing them of what to expect in your email. All these things can be tested, measured, learned from and improved upon.”

It frees you from the algorithm

Ah, the algorithm. Certain popular platforms have created it as something that binds us when it comes to social media marketing, but who’s to say the algorithm won’t change? As soon as it does, everybody you’ve targeted and engaged could fall through the cracks. The beauty of email, however, is that you already have the audience you’ve created saved. This way, you don’t have to be reliant on the algorithm, because you, honey, ARE the algorithm.
So if you’ve been feeling like email is just a digital dinosaur method of getting people to notice, don’t knock the tradition. It’s time for you to open up your mind (or just embrace what you’ve been doing!) because clearly, email is a valuable method of communication that has been delivering results over the past decade – and it isn’t changing any time soon. 

The Power of Influencer Marketing

Unless you’ve been living under a rock for the past few years, I’m sure you’re heard of the famously failed Fyre Festival debacle of 2016. 
Let’s catch you up if you haven’t. Ja Rule (remember him? “What’s my muthaf****n’ name… R.U.L.E!”) and now-convicted entrepreneur Billy McFarland buddied up to create what was supposed to be the luxury party extravaganza known as FYRE, held in the Great Exuma territory of the Bahamas.

McFarland used the power of influencer marketing to lure an audience of privileged millennials and Xennials to party it up on what they thought would be a deserted island coupled with a “glamping” experience.
Their reality? Canvas tents with tiny floor mattresses and literal cheese and tomato sandwiches. Untoasted.

The Fyre festival resulted in lawsuits, two documentaries, and embarrassment above all, but what nobody can deny is that the power of influencer marketing was prevalent in the whole thing.
How do we mean? The fact that the festival was able to even achieve notoriety was solely due to the use of influencers marketing the whole thing.

Big names with hot bods like Kendall Jenner, Bella Hadid and Hailey Baldwin actively shared the event on their respective pages, posted for photos and branded themselves as supporters of the event, giving the intrigue to the public and thus luring them to buy in on the festival. This is what influencers do – they influence the decision you’re going to make, which is why it’s always a clever idea to use them in your marketing campaigns.

It’s an age old tradition to get somebody attractive to advertise a brand as an idea or lifestyle, but the power in it now is that anybody can be famous, right? So long as you’re beautiful and confident, you also have a shot at fame and followers, and connections and networking has so much to do with that.

Is that why people trust influencers so much? Do they, in return, want to be influencers also? It has been branded as one of the most sought-after careers of the decade thus far, because really, who wouldn’t want to get free stuff all the time and ensure that a crappy picture of themselves will never be published. But more so that that, influencers are changing the market. If you choose the right influencer to represent your brand, then it is GUARANTEED you will see results. In fact, these days, there are interesting statistics that highlight the growing importance of influencer marketing in the industry.

The ones that get us, as Influencer talent managers all giddy, however? 

70% of Teens Trust Influencers More than Traditional Celebrities

49% of Consumers Depend on Influencer Recommendations 

I must say, this one is a little true, based on personal experience. Influencers are just more real than celebrities. They haven’t been tainted like celebs have been.

The Influencer Marketing Industry is Expected to Hit $10bn by 2020

And the (albeit, temporary) success of the FYRE festival is proof in the pudding.

Influencers are simply the way to go, nowadays. Real people who have a strong message to deliver, who are self made and more approachable than celebrities? Yes. Because they just have more credibility to them to enjoy what the average Joe/Jo/Josephine enjoys every day. They aren’t as glamorous as celebrities, but have just enough glamour that their lifestyles are in reach.

So, invest in an influencer, but make sure you choose the right one for your brand. Let it be known though, that as proven, influencer marketing is 100% effective and guaranteed to boost your sales. Just remember that your influencers will definitely get you noticed, but the logistics are up to you on how to maintain (and justify) the notoriety. 

For more insight on influencer marketing, or if you’re interested in finding an influencer to market your brand, click here to our website to book a free consultation.

NINA KAYY X MEDIA BURN

We are pleased to share that as of January 14, 2019, adult entertainment superstar and model Nina Kayy joined the Media Burn family as a body-positive influencer.

The Serbian-Canadian beauty who calls Vancouver her hometown is passionate about fitness, wellness and self care, pushing these values to empower her followers.

“It’s easy for women to feel judged for everything they do and for the way they look. Women should be free to make their own decisions when it comes to their appearance and everyday lives, and in doing whatever makes them happy. I believe that your body is your choice and I live by that” she says of her empowering message conveyed to her followers.
Media Burn is a Montreal-based digital marketing and talent influencer management company founded in 2018. The boutique agency is selective about who they choose to work with and represent, so representing a positive and empowering woman like Nina Kayy is on par with the company’s ethos.

In turn, Nina Kayy looks forward to a partnership with Media Burn thanks to boutique agency’s all-inclusive, handheld services, and her manager Jennifer Atieh overseeing her social media handles, affiliate marketing programs, and online bookings.

As Nina Kayy and Media Burn continue to grow together, the partners aim to build a Nina Kayy empire in the near future, complete with a branded eComm store for her growing loyal fanbase to enjoy.
I’m thrilled to be exclusively represented by Media Burn. This is a company I know will represent my brand and values the same way I would. Look out 2019!”